A retail client recently decided they'd like to delete some past wedding registries to "save money." This raises the question, "Does deleting old registries save money?" We assessed the question and found that deleting old registries likely doesn’t save a retailer money. The reason is that it costs more to replicate our automated marketing efforts with more costly manual efforts.
Your registry service has built in email campaigns for each gift registry list. These campaigns promote your store in an automated and affordable manner. The campaigns often cost under $.0.42 per recipient—about half of what other email marketing campaigns cost.
Details
Your software sends out an anniversary reminder email to a customer that gave a gift for that registry.
Cost Per Email Sent
Let’s assume that a registry received 100 purchases. ...
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Crate & Barrel sent me a compelling email. What can we learn from it when crafting our own marketing emails?
Email's feature:
1. Mentions flatware in the subject line.
2. Create urgency: displays an "Ends Monday" deadline at the top.
3. Promotes "free, local" delivery.
4. Shows a call-to-action "Shop Now" button.
5. Shows a nice table setting.
I believe that Constant Contact is falsely promoting it is offering a free online store. I say this because the free service allows you to offer just 3 products and you must display a big advertisement for Constant Contact. Most retailers offer hundreds or thousands of products. A super small number of stores can offer just 3 products online. In addition, most stores don't want a big advertisement at the bottom of their website. Yet, if one were to visit Contact Contact's website services page...
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October 22, 2019
October 22, 2019
How can you prepare for Black Friday / Cyber Monday? Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals. "Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts. You can do ...
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December 28, 2007
December 28, 2007
How to Best Advertise Online
According to this survey from Advertising Age, the top three ways to advertise online are paid search, e-mail lists (in-house list), and rich media ad (i.e.: Flash ads). Paid search constitutes the majority of advertising so it stands to reason that it's first. E-mails second place finish suggests earlier reports about e-mail marketing providing great value.
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October 19, 2007
October 19, 2007
Did you get the e-mail about how successful e-mail marketing is?
This article from Advertising Age offers us a sigh to relief: we don't have to build AJAX-infused websites, we just have to send out e-mails. We can all do that. Article - click here
Excerpt:
A Single-Platform Player Surviving in a Multiplatform World Pilot Group Is Eschewing Web 2.0 Trends and Focusing on Its Stable of E-mail Newsletters -- Can That Model Last? By Abbey Klaassen Published: September 03, 2007